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» Thursday, September 4, 2008

Quote of the Day #5

It's not like I've done a lot of these, but Jesse Taylor at Pandagon just has it too clearly to pass up:

Barack Obama got more votes in losing the Oklahoma primary by 24 points than Sarah Palin has received in her entire life.

Heh. Indeed.

# - Posted to The 24-hour cycle, The argument for power, The Sooner State on 9/4/08; 5:06:22 PM - Discuss -

The professionals speak about the OKC Thunder logo

Brand New is a blog from and about graphic design professionals devoted solely to corporate and brand identity work. Companies redo their logos on a regular basis, and Brand New offers expert opinions about whether changes improve or degrade the visual impact and overall appeal of a brand.

So, naturally, the new "OKC Thunder" logo is a great study, since the older Seattle SuperSonics logo was rather outdated (and now, geographically misplaced). I'm not an NBA fan, but their comments pretty much sum up everything I thought about the logo:

Oklahoma City Thunder Logo, New

Earlier this year, the city of Seattle and the Seattle SuperSonics owner Clay Bennett came to a $75 million-agreement where Bennett would be able to get out prematurely from his lease at Key Arena and take the team to Oklahoma City, while Seattle retains the SuperSonics name, rights and history so that one day it can have its team back. Introduced officially yesterday — although apparently leaking out slowly over the past few months — is the name and identity for the NBA's "newest" team: The Oklahoma City Thunder. If the name doesn't make you shake in your seat out of electrifying excitement neither will the logo, not even with lukewarm blurb about it: "With a nickname denoting energy and power, a classic-look logo, and the colors of an Oklahoma sunset […]". Perhaps the most misguided, dispassionate and lackluster professional sports logo produced in recent time. There is nothing unique, memorable or thunderous about it and the cornucopia of elements thrown in there never make a cohesive whole. Quite dispiriting to see a blank-slate opportunity missed so harshly.

Or, as I put it, "they had the chance to do anything they wanted and they came up with this??"

# - Posted to The Sooner State on 9/4/08; 1:42:59 PM - Discuss -

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