Who would be the perfect corporate sponsor for the Sugar Bowl, returning to New Orleans this year, even though the city still won't be close to rebuilt?

The Sugar Bowl has a new sponsor this year -- AllState Insurance replaces Nokia -- and should be back in its old home.

The Sugar Bowl made a temporary move to Atlanta last season after being forced out of New Orleans by Hurricane Katrina. The Sugar Bowl is expected to return to the Superdome this season.

That's right - an insurance company! These things write themselves.