Despite a delicious flaky white meat so permeated with natural oil that it's difficult to overcook, the Patagonian Toothfish was mostly left alone for thousands of years, one of just a few species of fish that grows and thrives in the frigid anatarctic waters of the South Atlantic. Several years ago, though, someone had the bright idea to rename it the "Chilean Sea Bass," and since then, diners can't get enough of it. Now, according to Greenpeace and other organizations, the demand is so great that the Toothfish has nearly been fished into extinction. Since much of the fishing is pirate activity, they're urging diners and restaurants to "Take a pass on Chilean Sea Bass." So far, 350 restaurants have agreed to do so, says The Week Magazine. Could this be the first extinction of a much-desired animal due to marketing?