At the end of this post, in May 2007, I expressed some hope that local NBC affiliate KFOR-DT could yet come around and stop dropping the NBC high-definition signal at the slightest gust of wind, or because no one bothered to turn it on, or just because they hate their viewers. That post is the first result on the Great Gazoogle for "KFOR high definition" after the station's own site, so it appears people are paying attention.

But has KFOR-DT learned anything?

Sadly, as shown here, and here, and here, there is little evidence KFOR can be taught anything at all. Right now marks the third consecutive week that My Name is Earl and 30 Rock are in standard definition. This week, and two weeks ago, it was to show a weather map. Last week there was no superimposed weather information of any kind—KFOR-DT just left Earl and 30 Rock in horribly washed-out standard definition because they just don't care enough to broadcast the HDTV signal they're given. In all cases, 4-2's weather loop remained absolutely unchanged.

Well, I take it back. They switched to high-definition for the last four minutes of 30 Rock (one minute of program, three minutes of commercials that were in SD anyway). This is likely because they got so many complaints over the phone about not being in high-def before The Office returned with its first new post-strike episodes that they wanted to make the phone stop ringing. The other times show that they still absolutely do not care for their advertisers, their viewers, or their network.

I feel sorry for the advertisers who likely pay to see their ads airing during a high-rated high-definition show but instead get KFOR's massive indifference and incompetence, but I'm smiling because this is my next to last time having to deal with it. If next week's show is in standard definition, too, I'm cancelling my season passes for My Name is Earl and 30 Rock, and perhaps other NBC shows as well, and I'll watch them the next day on Hulu. Sure, it screws KFOR's advertisers, but the station's already doing that. If they'd broadcast their shows in the high-definition they advertise, I'd watch them there. They won't, so I won't.